Here is the list of the most common use cases for rich snippets markup: That includes the types of content that are eligible for search results enhancements. The process of getting rich snippets is well-documented by Google. For example, in the case of most of our articles, there’s nothing much that can provide additional value for the user.įor instance, what else would you need besides the title, description, and URL for a blog post like this? Check which rich snippets are right for youįirst of all, standard search result snippets can already offer quite a good overview of the content. Here’s how to get the most out of rich snippets in four simple steps. So, how do you implement this markup, and what types of content can you apply it to? Google may then decide to use this markup to enrich your search results. Now, when we refer to structured data in SEO, we usually mean the vocabulary used to mark up your content. You can see how the second example would be easier for a machine like Google to read. … they have it in a structured format that resembles this: cooking time: 20 minutes Even better, these are low-calorie pancakes-around 80 per serving. So, instead of Google having to extract key information from something like this… It will take 20 minutes to make the pancakes. The data is formatted and organized in a way that makes it easy for Google to understand and use it for SERPs and other purposes. Rich snippets are created based on structured data that is available for certain pieces of content.
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